"ScoRango" - Create logo that stands out for my start-up!

Retail

Start-up company selling a variety of products on Amazon. I'll be private labeling specific products and selling them to consumers on the Amazon platform. While I'll be starting off selling baby products, I plan to sell products in other niches as well (ex: dog products), so I'll need a logo that is generic enough to sell across multiple niches! Which is why I don't want my logo to have a strong focus on "babies". A little about myself....I'm married and expecting my first child (a son) in September. I love sports (BIGGG CUBS FAN), being outside (grilling, swimming, etc.) & hangin' with family and friends! I love animals, especially dogs and have an amazing Labrador that my wife and I treat like our child! I'm a prankster, love to make people laugh, try not to take much seriously and enjoy every moment of life. A little about "ScoRango".....While my name is Scott, my friends & wife call me "Sco". My wife still hasn't changed her last name yet (DeRango), so I combined the two - "ScoRango". So the only literal connotation is with our names. I think it'd be really cool to have an Icon associated to my logo (or even a "badge"), but not sure what yet since my Brand name doesn't directly correlate to any animal or object....Some ideas or thoughts I had are something associated to the Cubs logo or Cubs bear, something related to online shopping, dog/baby mix since I'll be selling both products and love dogs, or something else entirely! I don't want to limit your creativity to just these - I'm sure you creative masterminds will come up with something!