SchollyLife is a brand extension of Scholarship For Athletes (SFA). SFA was started in order to prepare students to become scholar athletes. This preperation goes beyond the playing field giving the kids pratical life skills in areas such as networking, interviewing, and learning how to present themselves to the schools they wish to get a scholarship from.
"SchollyLife: Is a lifestyle that never ends. We are always on a job interview, we are always in need of building more relationships and growing a bigger network. By being apart of the SchollyLife team you have gained access to the most influential and powerful network in the world!
Living the SchollyLife: Going to school, getting good grades, playing your sport at a very high level, working very hard off the field of play to become a better athlete, traveling the country and world to play your sport against the best competition, to ultimately play your sport in college, and maybe in the pro's...
Learning the SchollyLife: How and why to build relationships, how and why to network, how to do a job interview, how to present the best side of yourself to the people around you."
You can see more about SFA @ http://www.scholarshipforathletes.com
The SchollyLife has been created to appeal to the high school kids that want to live the lifestyle of a scholarship athlete. The age range is 11 -17 and focused on student athletes. The SchollyLife will also be a vital resource for parents that are seeking information on how their children can obtain a college athletic scholarship. The last piece of SchollyLife will serve as a platform for athletes to showcase themselves to college coaches. The target audience is the kids but the brand will reach the parents and coaces as well.
We are looking for a logo that appeals directly to the 11 - 17 athlete but doesn't push away a parent or college coach because it looks youthful or gimicy. The logo should clearly communicate the name SchollyLife which is branded as one word not two and both the S and the L should be capitalized. We would also like to see versions that both include and exclude the Scholarship For Athletes character which has been attached.
Color: Use the current Scholarship For Athletes color palet as displayed on their website http://www.scholarshipforathletes.com