How peter maurer started their logo design journey
Our mission is to solve our nation’s urban parking shortages and revitalize urban centers by utilizing the world’s most advanced 21st Century state of the art, automated, robotic parking solutions.
autoParx sells, installs, owns, operates and maintains robotic parking garages across America utilizing automated parking technologies and systems. Our systems being modular and scalable easily fit in any building design. This computerized system of robots, trolleys and other transport devices carry cars from the entrance bay to available parking slots without human intervention. Over the next few years, automated parking will become the preferred parking solution to most major US cities due to the substantial financial, environmental and social advantages over conventional parking structures. autoParx products reduce by up to 50% on average a project’s parking footprint. We can fit three times the amount of cars in the same volume of a traditional parking structure. Automated parking garages are unoccupied thus eliminating accidents, vandalism and assaults. No cars driving in automated parking garages reduces emissions by over 80% reducing the carbon footprint and adding up to 12 LEED points to a project. We de-emphasize parking structures. http://www.autoparx.com (for additional information)
Tell us a bit about who you are and the people you reach
autoParx is targeting Transportation Oriented Developments (TOD’s) such high speed, light rail and bus stations, inter-modal transit stations, Medical Office Buildings (MOB’s) and Mixed Use Developments in high density urban areas where there is no more land available for traditional garages or lot sizes that are too small for traditional parking structures. We are targeting municipalities to promote and develop robotic automated parking structures, reducing the footprint and volume of a traditional parking structure and free up land to build public spaces and recreational parks on the land instead.
autoParx branded parking structures need to be recognized from far distance (logo on building) by drivers looking for parking, day and night. Additionally they will be promoted through website, software for hand-held devices, applications such as geo-fencing etc.
We’re looking for a strong logo that highlights "Parking", "robotic/automation/technology", "green", "clean", and "safe".” Logo applications include media kit, collateral, mailers, trade show booth, etc. Consumers will identify our logo as representing a robotic/green/eco/safe/convenient/technology parking systems company. The image has to be simple and easily recognizable. I like to see a final logo with and without one of the following tag lines:
"sustainable parking systems" and the other "21st Century Parking Systems"