We are family run high-end custom woodworking shop that specializes in custom kitchens. We have been in business for over 30 years and have had our current logo for a long time and need people to still recognize us with our new logo.
We realize that the current logo is dated and want it freshened up, but don't want it to completely lose it's overall look. The logo is going to be the starting point for the redesign of our current website. The current logo is a Scandinavian ship, but does not include the business name. We are not in love with the color and would like to see some different color combination's, with and without the business name included in the logo.
A lot of our clients don't realize that we offer other custom woodworking services, so if there is a creative way to tie this into the logo with a slogan or something, we would be open to that.
We are a family run business and we want to portray this, but the logo also needs to look elegant and upper scale considering who the majority of our clients are.
Here is the link to our current website with the logo: http://www.scandiakitchens.com
Our target audience could be anyone really. For the most part our clients are middle to upper class.
This is summarized in the "tell us about yourself" section.