TayPick12 got their new logo design by running a design contest:
Rebrand Us! - From 1950's to Digital Health - Pickering's Auto - 5th Gen - Family - Est 1976
Check out TayPick12's Logo design contest…
*Pickering's Auto Service is a 5th Generation, Family Owned & Operated full service Automotive Repair Shop. Our two locations provide convenient vehicle health solutions for domestic, asian & limited european vehicles of most all makes & models. Our team handles everything from oil services to electrical & computer testing to engine repair. Pickering's workmanship & stewardship help maximize vehicle health to keep our drivers lives in motion. *Attached are 3 Documents to Further Explain our Vision 1. Brand Strategy Guide 2. Brand Visual Identity Strategy Guide 3. Brand Target Market Guide *Our Rebranding Vision: Health – Digital – Family – Possibility – Life In Motion Vehicles are always moving, enabling our experiences & journey. We exist to make life in motion possible. Promise: We help drivers maintain vehicle value & maximize vehicle health. Purpose: Empower drivers to keep life in motion. Experience: Drivers feel free to accomplish greater possibility because of our transparent communication & dependable vehicle health solutions. Our Pillars: Workmanship, Stewardship, Partnership Brand Messaging: Pickering’s workmanship & stewardship help maximize your vehicle’s health to keep your life in motion. *Our Logo Goals, Influence & Strategy: Industry - Automotive Repair Recognition Style - Modern, Simple, Luxurious & Sophisticated Design - Subtle Digital Technology Influence Graphic Element - Depict Movement & Life in Motion (Doesn’t have to be a P) Rational Appeal - Vehicle Health & Wellness Emotional Appeal - Family, Service & Value *We Want Our Logo To: ⭐ Focus on the Pickering's Auto Service Word Mark Unique auto-esk font Show we are different than our competitors & relevant to our customers Brings us into the modern day Sustain us as vehicles & our industry become more digital/technical Depict we are the dealer alternative
Other color requirements
Cyan is our current color, not at all devoted to it. Looking to incorporate a color palette that represents the digital technology landscape. Modern, contemporary & clean. We were torn between Light & Dark Neutrals. Thanks!
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
TayPick12 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
We are a consulting company for electric vehicle technology, mostly focused on battery technology. Customers are large a
Customize and repair ATV, UTV and golf carts. Young to middle age buyers