RaceNation Logo Design

RaceNation needs an appealing, flexible logo design that can be used across multiple media types: print, web, PowerPoint, stationery and more.

Accepted File Formats:

Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

 

Objective

 

To develop a logo which will drive the visual theme and branding approach for http://www.racenation.com, an upcoming social networking site for runners, cyclists, swimmers and triathletes.

 

 

The Brand and Site Theme Should:

 
- Reflect the motion, energy and competitive spirit displayed by the core target audience
- Differentiate the brand (and site) as clearly “best in class†when compared to competitor brands
- Appeal to a broad range of user tastes and support planned future site personalization features
- Feature a clean, simple approach to visual design (less is more) 

The RaceNation Brand Promise:

 

 

For competitive and recreational athletes who are interested in connecting with others to train for and compete in races, RaceNation offers a one-of-a-kind online experience that supports its members on their journey to succeed – on the training field and off.  

 

 

Unlike other racing or sports sites, which offer basic discussion features or narrowly focused areas of content, RaceNation provides its users with the social networking features and content to support all aspects of the racing lifestyle – focused primarily on a localized approach to meeting and connecting with other users, partners and events.

 

 

 

Tone: Engaging, exciting, informative and buzzworthy.

Look & Feel:

 

The RaceNation look & feel should allow for maximum flexibility and appeal to the broadest base of possible users. As the logo and color scheme evolve over time, the use of CSS files to modify color palettes and font treatments will be utilized to ensure maximum forward-compabibility in the presentation layer of the site.

 

 

RaceNation will use a simple, elegant page layout with a lot of white space and the logo should support this. Color schemes  should  be  muted and appeal to the broadest possible user base.

 Requirements:

- color logo

- black & white logo

- reversed logo treatment (white on dark background)