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We'd like to use a new logo to be the key for a new look for an established site (based in New Zealand) selling quit smoking products worldwide. The logo would be used throughout the site and on newsletters.
The shortened "sst" could be used in the logo, as long as the full url could be placed in it somehow. There's no catch-phrase for the site.
There's no need to borrow any concepts, sizes, or colors from the existing site, completely fresh is desired.
We'd definitely prefer to stay completely away from references to death (skulls, crossbones), or unwell; people who visit the site have already made that decision. We'd also prefer not to have cigarettes in the logo. The site is to help people move into a paradigm, essentially starting something new in their life.