Eagle Therapeutics has developed the first dietary supplement specifically for people with celiac disease. An enormous amount of research has gone into engineering the exact product formula that would provide the most benefit to the customer.
We anticipate this being enormously successful and leaders in the industry agree with us. This product is launching in January 2011 and is going to be a huge success. This is an enormous opportunity for a designer to bolster their portfolio with a rapidly growing product that will become a staple of the celiac community.
Our target audience are the people who suffer from celiac disease. Celiac disease is an autoimmune condition which causes people to have a very severe reaction to gluten. Celiac disease targets about 1% of the general population. We will be doing print and web advertising, will have a very strong e-commerce site with an industry leading blog, and will be an exhibitor at industry conferences and expos.
The audience will probably be on the higher income level because they will be the ones with disposable income to buy the gluten free publications, travel to the expos, read the blogs etc.
CeliAct is a dietary supplement designed specifically for people with celiac disease. Celiac disease is an autoimmune disorder which causes people severe gastrointestinal discomfort and nutritional deficiencies. CeliAct has four primary functions:
1. It has a MULTIVITAMIN / MULTIMINERAL that will treat the nutritional deficiencies exhibited by people with celiac disease
2. It has a BONE DENSITY FORMULA to prevent bone loss and osteopenia/osteoperosis that are commonly found in people with celiac disease
3. It has a PROBIOTIC BLEND that is specifically formulated to people with celiac. Probiotics are the good bacteria that reside in your intestinal tract. These bacteria will assist with digestive function and alleviate some of the gastrointestinal symptoms
4. It has a specific DIGESTIVE ENZYME BLEND designed with the needs of celiacs in mind. These enzymes will help break down fats, carbs and proteins since people with celiac tend to have problems breaking down foods. The enzymes will also serve to counteract some of the gastrointestinal problems such as diahrea. Finally, there will be a special enzyme included that will help break down any accidentally ingested gluten.
No herbs will be used, so please stay away from designs that contain leaves. The ingredients are really vitamins, minerals, probiotics (freeze dried bacteria) and digestive enzymes.
Best of luck!