How Kevin Strickland started their logo design journey
The Not For Profit Group
My name is Kevin Strickland. I have been in banking for most of my life, and most recently, I have worked for an organzations that helps banks retain and grow their business customer base. At this company, i have worked with banks all over the United States. In this capacity, I work to help banks create a consistent process for retaining and growing business banking relationships.
I have made a decision to take this concept and apply it to not for profits. Many NFPs simply "expect" donors to keep donating and have no specific processes in place to ensure top donors are retained and cultivated to give more. Most nfps also do not have a specific strategy in place to acquire additional donors
My purpose will be to consult with not for profits to take a "for profit" strategy in working with current and potential donors. As economic times become more difficult, have a consistent process in donor relationship managment is essential for survival.
Tell us a bit about who you are and the people you reach
Charitible organizations who retain and attract donors
I need your creativity here. I want to convey to the person looking at this logo that my speciality is helping not for profits wiith retain and grow donations. I'd like to somehow integrate the fact that the process I present is proactive, strategic and geared to help not for profits take an aggressive stance in their donor relationship managment process.
I want them to come away with the sense that "hey, we may have to pay for this process, but we will earn it back 10 fold"