We are a membership based organization dedicated to the cause of Direct To Consumer for small boutique wine producers throughout the globe.
We are using Digital Media tools such as member pages (social media), mobile applications, interactive maps and other education vehicles to help introduce informed customers to the producers of small production higher quality wines that are representative of their Terrior (see Wikipedia definition)
1st Priority - small boutique wineries (high quality)
2nd Priority - wine consumers seeking wines from small boutique wineries
Wine consumer demographics are changing quickly, the internet savvy generation(s) are choosing wine as a main beverage...keep those in mind.
- The scope of the project is to create a logo, business card template and simple style guide e.g. general look and a color palette (which will be used for a website).
- The logo must be 100% original. Absolutely no clip art.
- Do not waste time designing a business card unless you have a 3-Star Rating. Getting the logo right is the first step. Once the logo is complete, the business card and style guide should be easy.
We currently have a logo up at our url vineclub.org that we re-purposed from one of our other properties.
We are looking to update this to something that represents the wine business, the global nature of the business the digital media aspects of our business.
Any glasses, vines, grapes used need to be closely related to the real items used...colors shapes etc.
For example a glass used should be researched for fine wine glassware on the web, a grape cluster used the same.