Product Logo for BlueLeaf Investment Software

BlueLeaf and/or BlueLeaf.com

The logo is for BlueLeaf.com. Our Company offers a program to help investors manage their portfolios. Our first products are designed to help families view their savings and investment accounts in a single dashboard to simplify planning and management. Our primary goal is to convey trust and respect of our client's investments. We give families sophisticated, but easy to use tools to understand how each of their accounts are performing, pick and manage investment strategies and save on taxes, transaction costs and fees.

Our desired logo is best described as a blend of Barron's (http://online.barron) and Facebook. "BlueLeaf" and/or "Blueleaf.com" should be the name used. Any reference to a leaf should be subtle. It should be easily readable, work in Favicon and a banner application.

Our target market is families with multiple accounts for kid’s college funds, parent’s retirement, and other savings and brokerage etc. While they are busy professionals they want to be in charge of their financial decisions and need the information to make informed decisions and the tools to automate the process and save them time. They need a trusted source to help them without an agenda to encourage them to trade, buy products they don't need, or pressure to put all their assets with one firm.

We Like These Designs:
Our winning coporate logo can be found at http://www.99designs.com/contests/30726. Your design should be compatible with our corporate logo from a design perspective and should be able to be displayed in close proximity without clashing.

We are looking for a logo that will represent our brand identity to our target market. The identity is meant to be a cross between Barron's and Facebook. Not a copy of the look but what they stand for: Trusted financial information and advice in a web savvy social application. At this time, the logo will appear on business cards, letterhead and web site(s).

Our Design Must Have:
Colors are optional, but we are not enthusiastic about the color green as are direct copies of leaders in the space. We are an original and your design should reflect that. We would like to limit the colors to 2 or less, but are open to ideas. It must be web friendly and prefer Pantone colors and in vector format.

For Tag line: (not necessarily included in logo) "Simple Tools for Sophisticated Investors"