Completed contest

Private Jet Company Needs Outstanding Logo

PrivateAviation needed a new logo design and created a contest on 99designs.

A winner was selected from 365 designs submitted by 73 freelance designers.

365
entries
73
designers
1
winner

One of the designers who made it happen

Winner - sammynerva
I can't speak highly enough about my experience with this designer. Creative, responsive from start to completion. Delivered all the files promptly in many formats, Even made slight modifications post payment. I would not hesitate using him again, which in my mind is the highest complement one can pay.
- Anonymous

How PrivateAviation started their logo design journey

Company name

RYL

Overview

From On-Demand Charter to Jet Management and Outright Ownership, RYL will continue to revolutionize the private-aviation industry by reinforcing strategies intended to ensure lifelong customer loyalty by providing our distinguished clientele with uncompromised service and value.

Tell us a bit about who you are and the people you reach

Target demographic of private jet users:
Average Age: 41
Male / Female %: 70/30
Average HHI: $5,331,790.00

Target demographic of RYL:
The top sector of private-aviation users, i.e.: billionaires and royalty.

RYL caters to individuals that are considered ‘new money’ and ‘old money’, therefore the design needs to reflect that. There needs to be ambiguity in the design, similar to the way Jaguar is branded-- it is unclear whether Jaguar is targeting new or old money.

Requirements

The logo design needs to successfully capture RYL’s attitude, as well as values, personality, and provide an accurate portrayal of the experience associated with our brand.
-RYL’s values: transparent, information rich, engaged, involved in the process, trustworthy, responsive, warm, dependable, consistent, honorable
-RYL’s personality: warm, detail-oriented, respectful, courteous, responsible, stable, sophisticated, elegant, value-driven, distinguished
-The RYL experience: well executed, satisfying, safe, sense of community, privileged

We are looking for an elegant and classic logo. Our website is being designed with a black background, so something to keep in mind while designing the logo. Moreover, the color scheme will be black, white, and grey, with a blue accent color that will play with lighting and shadowing. The color scheme was derived from the Casino Royale jpg attached.

RYL stands for Royal without the vowels. It speaks to the level of service we provide our clients.

We’re interested in seeing a logo with an icon (ideas: crown or wings). Thus far, the logo concepts I've seen with an aircraft have been rather tacky, so I might be better to stay away from that concept.

Attached are sample logos, which depict the overall tone of RYL.

The tag line is: a private-aviation & lifestyle co.
I would like that somewhere on the logo, as well.

PLEASE feel welcome to contact me if you need more information. I'm more than happy to clarify anything.

Custom package

US$534

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