Deep Shades of Blue
We are an online sports fan website catering to fans of Brigham Young University (BYU) athletics. We cover primarily football (American) and basketball, but also cover all sports sanctioned by the school. We have writers/analysts who are former players that provide unique insights to our readers.
Primarily male audience 18-54, educated with above average incomes. They are sports fans who have a particular interest in BYU football and basketball.
Approximately half of our readers are from the state of Utah, 2/3 are from the Western US.
We are looking for a logo that will appear primarily on our website: http://deepshadesofblue.com/, but will also be used on business cards, sales brochures, apparel etc.
We would prefer the logo to be horizontally oriented so as to fit in the current space at the top of the site that reads "Deep Shades of Blue, An in-depth look at BYU Athletics". A secondary look that is stacked or vertical would be good as long as the primary look is horizontal.
As our name indicates the logo needs to include shades of blue that coincide and coordinate with the blue that is the official color of Brigham Young University Athletics: http://www.byucougars.com/.
We would like it to be reversible, i.e. blue on white and white on blue.
Part of the challenge is working with darker blues and still have something that pops.
As part of the design we would like to have an icon that can stand alone and be recognized in our future marketing efforts, along with the words "Deep Shades of Blue".
We like some of the designs that we have seen that have three-dimensional looking icons with shading/lighting on the icon and a reflection or shadow underneath them.
We are undecided as to the importance of continuing the the tag line "An in-depth look at BYU Athletics".
We are targeting a look and feel that would be right at home in the sports world. Something along the lines of major sports media websites.
Something that says "college sports" is a must.