Entwine ... Beyond Integrated Marketing
– Entwine “to wind, twist together; interweave”.
Please view attached files ( see the requirement for the font that we want not the ones shown in the files)
We are looking for a design that is unique that:
1 has four components
2. In 3D with depth and dimension
3. subtly the components combine to create an “e” not a glaring e
4. some light comes from the center as a result of the interaction or synergy of the four components.
5. Entwine will go Beyond Integrated Marketing * weaving together the components into one seamless strategy--t he result in the center is the energy
6. has movement and power
Background: marketing mix has 4 media components (traditional adv (TV, radio, billboards); online (search engines, internet marketing, email ); public relations (press releases, events, networking); social media ( LinkedIn, Twitter, Facebook, video, wiki). Integrated Marketing unifies message and brand across components.
• entwine traditional marketing with new media to form a tightly woven integrated media marketing strategy generating a return on your investment.
corporate executives; business owners; consultants; marketing managers; social media strategists
Final product (s) :
slippy-italic or http://new.myfonts.com/fonts/t26/slippy/italic/
. bouwsma-text-regular http://new.myfonts.com/fonts/canada…t/regular/
• Logo for offline (print, business cards)
• Logo online (website, video)
• Logo with graphic and corporate name (Entwine)
• Logo with graphic and corporate name (Entwine) and tagline “Beyond Integrated Marketing”
* design in vertical and horizontal layout;
square version logo on top , writing on the bottom
• Bonus – graphic that is incorporated in the logo that reflects Integrated Media Marketing (interaction or synergy of the four media components; the result or outcome is greater than the sum of each component) will be required to be a separate graphic
Colors: Blue ( hex 2d4090 )
Green ( hex 7bb751 )
Black ( hex 272526 )
Can use shades of these colors
• Layered PSD
• AI (Adobe Illustrator)
* color, monotone color and black & white.
• Unlimited submissions
• follow best web 2.0 practice in terms of clarity and simplicity
* Pop hues of green and blue
• Full color
* 3- D look - give dimension
* Font "E" upper case - rest LC =Entwine
• Visual portrays the interaction or synergy of the four media components; the center is the energy or outcome is greater than the sum of each component or Integrated Media Marketing