We are about to launch a product that integrates into various graphical tools like Adobe CS, AutoDesk, Apple Final Cut etc. It's a digital asset versioning & workflow solution that has been benchmarked as the fastest on the planet. Can handle Terra bytes of files blazingly fast. It manages the creative workflow to reduce the burden of monotonous stuff a creative has to do.
Logo needs to be playful but not frivolous or cheap. It should conjure up an image that oozes sophistication but not be conservative. Hi-tech, chic, modern, clean, unique, bold & bright is good. Think revolution, game changer, world is in awe, jaw dropping..you get the idea. We love cool looking icons so go for it.
Do avoid a 'stock' look that pervades many a design. The logo needs to
convey what we do namely blazing fast asset versioning & workflow software, as the name 'evolphin software' itself doesn't convey much.
So the logo needs to compensate for it.
Bottom line, if a creative like you came to our site, they should go, "Wow! cool logo, this company must have something up its sleeve. Gotta tell my buddies"