PETSHIELD CARE PLAN
We are a start-up company and a great solution to the high cost of caring for a pet both in sickness and in health.
"We deliver a solution to pet owners everywhere to the high cost of keeping an animal. Everyone should be able to reasonably afford and enjoy the companionship and love of any pet without risking their financial well being and without sacrificing the animal’s quality of life or care."
Our marketing will consist of strong internet campaigns and a web-presence as well as a drive to reach employees as a voluntary benefit. Our brand will also reflect in thousands of retail locations in the USA.
Our target consumer is simply pet owners. A bit more specifically, we are a cost savings vehicle and assurance against major expenditures for pet owners, so our primary target is working families with companion pets at home.
We want people to see our logo and understand basically what we do ie. not every detail of course but that we exsist to protect your pet and save you money.
Those are the key themes that should be expressed: We protect your pet. We save you money everyday. We are protection from an un-expected high cost veterinary expense.
We want to use colors and themes that evoke the feeling that people should have about PetShield. Of course some obvious initial designs will come to mind naturally but we would prefer to leave details and too much direction out of this brief and leave the creative part up to you.
The logo will be used on all of our marketing communication including our website so it should be sized and contained appropriately.
Two things are very important:
1. That the feelings about the product hit the mark with the consumer
2. That the feelings about who we are as a company are expressed well to our target market. Not too cutsie and not too corporate. For example, our website, which is in development now, will not be too stuffy like Bank of America, and not too trendy like an art or architecture firm with flash.
We are appealing mostly to middle American families who work and clip coupons. At the same time we are a young company, we use technology to add value to what we do and our concept and information is cutting edge.