Completed contest

Pendulum Strategies Logo

Alphasig needed a new logo design and created a contest on 99designs.

A winner was selected from 203 designs submitted by 49 freelance designers.

203
entries
49
designers
1
winner

One of the designers who made it happen

Winner - Mogeek
Mogeek is the absolute best designer that I have ever worked with. I am a very difficult and demanding client and expect only the very best. He exceeded my expectations in every way. By the time we were done, I felt guilty not paying him more. If you have the good fortune of being accepted as a client by this designer, you should run, not walk, as fast as you can toward his work!
- richard.harvey

How Alphasig started their logo design journey

Summary

Design a logo for my new company, Pendulum Financial Strategies, that will be able grab one's attention with a design that is simple, yet creative and bold enough to have resonance

Company name

Pendulum Financial Strategies

What inspires you and how do you envision the design for your business?

I am a young thirty-something executive that has recently made the difficult decision to leave Corporate America to take charge of my own destiny by pursuing a new venture - Pendulum Financial Strategies.  My very first marketing task is to design a logo to build my company's image upon.  The idea for the name Pendulum Financial Strategies came about last August, at the onset of what is now popularly known as "The Credit Crisis."  As past history has shown, financial markets often act in ebbs and flows, bulls and bears, peaks and valleys, etc. etc. - and as events such as the S&L Junk Bond Crisis (80's), implosions of Derivatives (90's) and Dot.Com Bubble (2000) have demostrated, unbound greed in conjunction with a general lack of knowledge and irrational responses lead to hysteria levels that can massively snowball and lead to poorer and poorer decision-making - thereby prolonging and feeding events to a catastrophic scale.

The premise of Pendulum is a company that recognizes that great swings in financial markets often occur, and if one were to use a pendulum as a metaphor, they often swing out widely only to eventually return.  Thus, if one is intelligent, logical and savvy enough, they may capitalize on that golden moment that exists as the pendulum swings far past what is expected, the rational or status-quo, and travels outwards a peak of irrationality ruled by emotions and unsound judgement before swinging back again.

Without going into too much detail, the function of this company is to provide an innovative product/service to regional and national financial institutions.  The term "strategies" was intentionally used instead of something more mundane as "consultant" to demonstrate more of a partnership with the client and reflect an end goal.  The logo should have an easily recognizable symbol that may be replicated relatively simply, and provide font/colors that recognize/reflect the conservative culture of the end-client to an extent, but should also be bold enough to resonate and instill confidence with a straightforward message, while also demonstrating some overall dynamic quality that reflects the company's highly-motivated management team and unique approach to an industry in flux. 

Wants

- The phrase "Pendulum" must be emphasized and possibly positioned above "Financial Strategies" (though not required)
- A simple symbol that is well-incorporated into the overall design, but may also stand alone as a recognizable icon
- Bold approach with a slightly dynamic quality, keeping in mind a relatively conservative client base
- A minimum of two colors

Don't want

- Nothing childish or comical
- No cursive or flowery fonts
- No "hot" or particularly bright colors such as red, pink or neon green. 
- Otherwise, wery much open to any ideas during the initial stages

Custom package

US$350

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design by cynric design by cynric design by MauraNuhiu
147
entries
53
designers
US$499
We make fresh salads from local & organic ingredients of the highest quality.
design by evermore™ design by evermore™ design by Susan99
94
entries
31
designers
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design by suketi art.. design by heaven.wr design by gopal lv
154
entries
43
designers
US$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
CA$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers

We saved a spot for your logo design contest.

Get started now
US$299
Oilfield related working with oil and gas. Checking H2S, monitor gas levels. Target is oil companies....
design by signe' design by Bits Graphix design by fenix82
42
entries
12
designers
€459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
design by Media.Avishek design by IvArt
186
entries
45
designers
US$799
Polar King International, Inc. is the industry's #1 manufacturer of outdoor fiberglass walk-in freezers and walk-in c...
design by singhania design by singhania design by waldy
85
entries
38
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
US$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers