Basic research tells us the paranormal appeals to both genders equally, the higher the level of education the greater the interest and the primary age categories are 18-24, 35-44, and 45-54.
The demographics we have from YouTube record a 60/40 male/female audience led by the age ranges 35-44 and 45-54. Nearly equal are age ranges 18-24, 25-35, and 55-64. The attributes of the age groups are cynical, educated, open-minded, thought-provoking and seeking engagement.
Research also tells us our initial audience is English-speaking: U.S., Canada, UK, Australia and New Zealand.
The YouTube data reveal that our most popular countries are the U.S., Canada, U.K., Australia, and Germany. Joost data tells us that we were in the top 10 most popular channels in the U.S., top 4 in the U.K. and top 2 in the rest of the world.
On YouTube our % of engagement – the folks that leave a comment or rate a video - is 17%. We are told this is exceptional. On Hulu 37% of viewers watch the entire video and we are told this is also exceptional. Thus, we have a high degree of engagement with our audience.