Make the logo: scalable, describable, memorable, and effective even without color (although I do want color).
Use the full name "DigitalBridge Tutoring" or "Digital Bridge Tutoring", whatever you think works better for design and branding purposes. I would like a logo which includes the name, but that can stand alone. I currently own several different variations of URL's in this name, I believe the strongest for SEO would be http://www.DigitalBridge-Tutoring.com. I imagine a futuristic surreal or time-space travel type of feel, but it needs to be simple, scalable, recognizable. I want the logo to convey that this service will provide a bridge to cross and close gaps in understanding and knowledge. A bridge from confusion to clarity, from struggle to success. Modern, futuristic, young, fresh, hip.
This 'DigitalBridge' is also the way that the student and tutor are communicating, via the internet.
The big hurdle I think is this: appeal to the customer (the parents) who are paying the $$$, and also the client (the students) so that they don't resist based on it being 'uncool' or whatever.
Buzz words parents want: professional, results, accountable, safe
I want the feel to be modern, professional, energetic, successful, and affluent.
Kids want: be cool/accepted, to win in life & studies, power, influence, popularity. Digital, matrix, avatar?