We do not currently have a logo or brand and we’re very open to creativity.
The total design should include “GunZoo” or “gunzoo” (it’s always one word) and some type of image. We would also like to be able to easily separate the GunZoo text from the image, in the event the design isn’t one in the same.
Colors: We haven’t selected colors, although the palette should be contemporary and clean. It might be helpful to see your design in two or three different color schemes and on various backgrounds. In the military realm, for example, all unit logos have a full color and subdued (earth tones) design. That’s not required but it may provide some inspiration.
Text: No real preferences here, as long as GunZoo is one word. It shouldn’t be goofy, corporate or intimidating.
Image: The logo should include some kind of graphic. But please do not feel obligated to include a gun or zoo animals. I’m not opposed to it if it looks cool, but don’t get hung up on it. Again, the look shouldn’t be intimidating. If you’re feeling compelled to create a mascot (please, no maniacal grizzly bears with hockey masks), we’ll definitely take a look.