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How Pcarey11 started their logo design journey
I'm a 27 year old business school student. Originally from New York, I've studied and worked in a number of countries, primarily in Europe. Prior to business school I worked as an investment banker for 3+ years. Now I'm hoping to launch a new business before the summer.
Tell us a bit about who you are and the people you reach
Initial target audience is university students in the United States. They would be tech-savvy, high users of social media (Facebook, Twitter, Foursquare) and likely to own iPhones.
At the same time, they'd be the type of people that would go out of their way to return something that they found to its rightful owner. So they're good people, too.
I want the brand name (LostAndFound.com) to feature clearly on the logo, and am open to a variety of potential logos.
Some basic guidelines:
1) I prefer simple, clean design to complex designs
2) Needs to be appealing to college-age students (18-22), so it's youthful, but not too child-like