Completed contest

"Obama-era" Logo for New Political Website

BWM_CD needed a new logo design and created a contest on 99designs.

A winner was selected from 105 designs submitted by 17 freelance designers.

105
entries
17
designers
1
winner

How BWM_CD started their logo design journey

Company name

Politic360, Politic360.com

Overview

We are a witty new political website that will launch at the end of February. We will cover Politics and Policy News and Commentary. There will also be a lifestyle component of the site as well they will go inside the life of political and noteble figures.

Tell us a bit about who you are and the people you reach

The target audience is a multicultural audience between the age of 25-55. The sweet spot is between the age of 30-50. We want to attract the political junkie while also attracting a political novice who is just passing through. The goal is to be relatable to everyone but with a clear focus on politics. The audience will be apart of the "Obama-era Washington" or "The New Washington" that many people refer to. Not the typical boring stuffy Washington. The logo still should appeal to Washington vetrens. See the attachment for an example of what the audience will represent. The logo needs to reflect this level of moderness.

Requirements

Color Palette:
http://www.colourlovers.com/palette…_the_Beaut

The primary Color should be the Navy Color however I'd like to see a version in the Red. Additionally we will need a reversed out version of this logo, I'll need to see this on the Blue and the Red as well.

The tagline is:
Policy From Your Point of View

Well need to also see versions with and without the tagline.

In general there needs to be a air of sexiness, modern, but still relate to politics.

The logo should be horizontially linear as it will be used on the web.

The logo should be typographic. while we are fine with seeing a brand mark with the logotype the logotype should be strong and distitinct enough to live without it.

The logo should reflect politics and washington DC culture however should definitely convy the Obama-era, "The New Washington" that many are discussing. It consists of people in politics who are generally younger, powerful, and less "stuffy" than those in pervious eras but should still appeal and be relatable to those from a previous era.

These are the type of logos we are attracted to:
http://logopond.com/gallery/detail/92190
http://logopond.com/gallery/detail/4951
http://logopond.com/gallery/detail/39717
http://logopond.com/gallery/detail/36362
http://logopond.com/gallery/detail/36361
http://logopond.com/gallery/detail/1911
http://logopond.com/gallery/detail/50571

Custom package

US$363

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