Corporate Colors: Dark Blue, Black, Gray, White (and we'll consider some silver)
Tenor/Feel: We ideally want corporate/professional, but something more modern and smooth-professional instead of staid. Much more along the lines of a progressive, highly professional organization tied to emerging trends, innovation, vision, and tactical products for our customers.
What We'd Love (KEY!!!): We want a logo that resonates with our customers such their websites look professional and augmented with our logo on the partner page, our business cards promote our the tenor/feel/vision by glancing at the logo.
Evoking Sentiments: Ideally the logo should invoke a sense of vision, strength, and stability
Areas to Avoid: Anything colorful outside the above colors. Anything playful. Anything kitschy or cute.
It Doesn't Have To ...................: imply Data Center with imagery of a building or something that straight-forward. The name indicates what we do but the logo should imply and define the intangibles.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo