How Mountain Fresh started their logo design journey
Mountain Fresh Water Systems
I am a professional water treatment equipment dealer. I just moved from Phoenix, Arizona. to Utah where I will be focusing on Utah and Salt Lake Counties. I've been in the water treatment business all my working career for about 33 years.
Tell us a bit about who you are and the people you reach
I focus on the Residential and Light Commercial side of our business. Our market is a homeowner who has recently purchased a home. Most people will usually make the purchase of a water treatment system within the first 90 days of their home purchase, otherwise they usually do not get one at all. The customer would need to be affluent enough to have a little extra money after buying their new home so we are looking for a slightly higher than average priced home.
1. I need a logo that is more modern than the one I currently have. It should have the look of Utah mountains but also hint of pure water.
2. It needs to be expressive but also simple enough to be easily duplicated on not only our websites, advertising, literature, stationary, business cards,ect. However, it needs to lend itself to be easily and clearly used on company shirts and ball caps.
4. We have been in business since 1979. Our current logo uses the phrase "Serving The Valley Since 1979". However, being truthful, I cannot use that exact phrase in Utah because even though I started out in Utah in business, almost all of my business has been in Phoenix. I think "Serving the West Since 1979" would be better.
5. My current website is http://www.mfwater.com to see the current logo. It is a glass of water next to the name "Mountain Fresh Water Systems".