Motorcycle skin protection gear needs an aggressive and powerful design

BurnJacket

This is for a product that is to protect your lower leg (calve area) from burns from the exhaust of a motorcycle. The target audience is motorcycle riders and passengers of Harley Davidson style motorcycle cruisers. The design I want will be imprinted (molded) into a silicon area on the protective gear and/or be imprinted on the product itself somewhere. The product is made of a cloth (spandex) and a protective area that will be silicon or another prospective material. So the design needs to be simple and not too complicated because it will be molded into the protective gear more than likely. However I'd like it to be something that stands out.. like easy to associate with the name of the product "BurnJacket" or has the name BurnJacket. I am also not opposed to the product being mispelled in another way. I don't want to restrict any artist and their imagination too much.. feel free to experiment. I want you vision as much as the implementation of mine in the end. But think motorcycle, think aggressive, keep in mind who is wearing this.. men and women that like to ride.. that get their hands dirty.. that aren't afraid of oil on their hands. So no cartoons here. Thank you.

I'd like to explore the following colors:

Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
Reds: Energy, action, passion and love.