JC Rso needed a new logo design and created a contest on 99designs.
A winner was selected from 591 designs submitted by 91 freelance designers.
Vumana
No
Vumana is a brand that is starting as a modern/retro/mid century/space age/arcade/80's chair design, but it can evolve to be not just a chair but to any other product such as shirts, art, sneakers, etc.
The vibe we want to describe is modern/space age motel-cinemas/mid century/80s skateboards sticker /Atari kind of image,not too formal, not so childish so we can touch the hearths of the Generation X's and new generations as well, our main competitors are design brands such as herman miller or knoll, in furniture. We are currently stating with one cast aluminum lounge chair designed to be in the patio that will come in different pallet colors cool colors, the design of the chair feels vintage danish but with a new modern vibe based on the materials and colors as well as the lines. This logo will be cast in all the metal chair frames our production starts very soon in fact we are behind. The letters have to be not so thin so that it cast well in the frame, we will be doing a wood version as well and this logo will be punched over the wood surface. We are looking for the word Vumana with a little decal maybe, maybe that decal is the V of Vumana, the chair has a couple of triangular areas within the frame (see pictures) that could inspire you , they somehow resemble the banners from vintage motels signs. it has to feel solid , that when you see it maybe in a shoe or in a shirt you will want to buy it because the logo is so cool.
Please try not to put two elements on the logo, just one element Vumana , the decal has to be incorporated in the wording or a little behind it, we are trying to move away of showing the word Vumana and then another V on top, we don't want that.
The pallet is gray/black but we are open to show color.
I'm attaching a small picture of the chair frame, you can see a second frame stacked on the back but somehow the picture gives a cool effect on the triangle the two together. Good luck and hope you can come up with something that could be a big brand in the future.
IMPORTANT: Hello every one happy friday, thanks again for all the submissions, just some extra information, very important, since this is a casting process and the logo will be cast into the part, how casting works is that it pretty much is an extrusion, some of your designs have an outer outline and even some lines within each letters part of the design, even tough so many of your logos look so cool and love them, if we cast them we would only be able to see the outline and the rest flat, as an excersize fill up all the logo black without any line inside, thats how the logo will look, think of it as a Shadow, if you cut your logo in a paper and make a shadow how would it look like? that's how it will look on the casting, hope this information helps! keep sending other concepts we are open to any idea
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