Modern Logo for General Motors Legal & Public Policy Needed
patrick.ellis needed a new logo design and created a contest on 99designs.
A winner was selected from 223 designs submitted by 24 freelance designers.
One of the designers who made it happen
How patrick.ellis started their logo design journey
Who are you known as?
General Motors Legal & Public Policy
What’s your company slogan?
High Performance. High Integrity. (Slogan is optional)
Tell us a bit about who you are and the people you reach
General Motors Legal & Public Policy group is a department within General Motors focused on law and government affairs. Our areas of expertise are covered in 4 primary ways, which I would like to reflect in our logo:
1. Legislation (Working with government)
2. Litigation (Going to court)
3. Regulation (Working with regulators)
4. Contracting (Deal-making)
We are a service center within the company and would like a logo that we can use to brand our presentations, memos, and services. Of course, as our client is primarily General Motors, having some nods to auto would be nice.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
I've attached a rough mockup. I want something more modern/cool/abstract. Also, the "rubber stamp" icon must be replaced with a quill or something.
The primary idea is to capture our four areas of expertise: Legislation, Litigation, Regulation, and Contracting. For example, Legislation could be signified by a picture of a Capitol building. Litigation could use a gavel or scales. Regulation could be a set of books (that's the tough one). Contracting could be signified by a quill.
I'd like the logo to be more modern, clean, and simple. Feel free to make use of Latin for the slogan, if you know it.
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