Completed contest

michaelblack | BLACK SUN - fresh brand identity

blacksun needed a new logo design and created a contest on 99designs.

A winner was selected from 84 designs submitted by 18 freelance designers.

84
entries
18
designers
1
winner

One of the designers who made it happen

Winner - :: scott ::
Working with ::scott:: was a great experience. I was concerned, never having sourced a design through a website, about what level of quality I would get. I had provided a fleshed-out brief and a lot of visual imagery, and didn’t want anything cookie-cutter or facile. I am working on a concept that is targeting an un-obvious demographic within a sector burdened by historical assumptions, and so the usual stereotypes wouldn’t work. It was clear that ::scott:: had read/interpreted the information and distilled/edited a wide range of inspirations into a clear design. It was a relief when I saw his initial submission early among the others, because he clearly “got it,” and had the skill to propose a design that would be flexible enough to hold up on various platforms/media and still retain an essential integrity to be recognizable as one brand. As we worked together, he was responsive to my requests, and it was a collaborative process. He had opinions about his choices for the various elements and justifications for those opinions, but was still open to trying and adopting changes. ::scott::’s entries led the pack the entire competition, and I am grateful to have found a designer of his caliber. Clearly he deserves his Platinum rating on this site.
- Anonymous

How blacksun started their logo design journey

Company name

split brand: michael black | BLACK SUN, see: http://michaelblack.com coming: http://blacksunstudio.com

Overview

michael black is leading advertising and commercial photographer with
20 years experience in leading visual campaigns. he has worked and currently works with the largest agencies to small business. He and his crew provide studio and location work pretty much anywhere up to any scope.

BLACK SUN is michael's home base and is a very hip and cool industrial chic creative arts building. the studio is 10,000 sq feet and can accommodate simple to very elaborate shoots. we like to say from peanuts to elephants, but this is not part of our visual brand.

important to know is that bold, simple. clean and elegant is most our preferred style

current website: http://michaelblack.com

Tell us a bit about who you are and the people you reach

art buyers
creative
art director
agencies [any size]
universities
business with inside marketing/design teams
magazine/editorial producers

Requirements

we are looking for a fresh look of our brand [see attached], but not so different that is totally unfamiliar.

part of this requires a strong independent word mark

part of this requires a strong independent stand alone graphic

our current graphic is available, but does not have strong integration with our word mark. however, have used part of the graphic in many ways successfully.

if you can make it work we like both michael black and BLACK SUN to be able to be connected and separated to stand alone

final artwork must be vector graphics with clearly defined groups

usage: web, print, screen, multi-media

preferred colors (rgb reference):
black (250/250/250)
red (105/10/10)
grey (flexible, but neutral i.e. 100/100/100)
white (0/0/0)

feel free to ask any questions

Bronze package

US$295

Free features

  • Blind contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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