We'd like to mention that the designer our current logo (attached below) may have plagiarized it (from the logo of a YouTube channel called Simple Pickup). To avoid the possibility of plagiarization, we request that the logo be more novel, timeless, and symbolic. Here are elements you could consider incorporating into our new logo:
1) The logo and wordmark/logo text need to be able to be stand-alone products. Preferred that the wordmark/text be right or left-oriented (i.e. slightly detached from the logo and to the side of it)
2) We’d like more symbolism incorporated - want the color scheme to be a part of that symbolism as well
3) The logo needs to be meaningful to our cause (i.e. something that either symbolizes or is directly related to mental health, well-being, vitality, etc.) This is a lot of symbolism though - be sure that this does not compromise logo simplicity and make it an eyeful.
4) Neutral background preferred
5) More abstraction - use of negative space
6) Preferred that logo have a double image or meaning
7) Minimalist, yet not “simple” in design (this applies to the wordmark/logo text as well)
8) Flat and 2-dimensional
9) Color scheme - not too varied, yet not too bland either. Err on the side of having one or two vibrant colors followed by a greyscale color.
10) Sophisticated, yet not too formal - our audience includes adolescents, the elderly, and everyone in between. We want to appeal to all of them.
11) Something uniquely modern, yet not in the quick-to-expire “hipster” sense (refer to Snapchat’s logo)
12) Timeless logo - a design that will be relevant and fresh even in the long-term (refer to facebook’s logo)
13) Try not to too keenly resemble any other pre-existing logo in terms of shape
14) The logo NEEDS to represent our CLIENTS' (i.e. individuals experiencing mental illnesses) values - recovery, vitality, hope, anticipation of a better future (consider symbolism - see above)
15) The logo MAY represent our DONORS' values - authenticity, transparency, resourcefulness, sustainability, etc.