This was a wonderful experience. I needed to rebrand my company's logo and was looking for a designer's vision. At first, I was getting ideas mostly centered around my company's initials, but then I changed courses and then offered some alternative suggestions. While a lot of the designs proposed by over 100 unique designers were great, JS Design actively came up with several options. He was persistent, creative and responsive. I will definitely work with him again in the future.
How PFSC started their logo design journey
VALINCO MARINE has been in business for over 40 years and we are just starting to market ourselves due to increasing competition.Valinco is the bay where we are located.
We distribute several leading boat brands such as Jeanneau, Capelli, Itama, Mochi Craft or Princess and maintain all brands of boats.
We are known for our expertise and commitment to our customers, shall one of them have a problem on either day or night time, public holiday or not we are there for them.
Being a family owned business with approximately 15 employees all dedicated to the company and happy to come to work on any day of the week an week ends. Our added value is our staff!
We are currently relocating to a brand new and prime location (5000m2) which will give us an even more leading advantage.
Our new logo will be the face of the company, printed on our staff'gears, boats and the offices! We will then build our website!
We have a sister company, please see : http://portovecchiomarine.fr/ but we would love to see what the creative designers that you all are have to offer and have something totally knew speaking for us.
Tell us a bit about who you are and the people you reach
European based people who come on vacation in the Mediterranean sea. They are most of the time entrepreneurs, business owners or upper managers looking to enjoy their free time. We also have a clientele of old local customers who come to us to repair and maintain their old boats due to our level of expertise.
Be creative is my first requirement read the tell us about yourself part I believe it is quite comprehensive, our new logo needs to speak for itself and be the voice and face of the company.
An icon would be a good thing, no cartoon though as we do not want to be seen as cheap or childish.
Avoid anything that would refer to the island (corsica) or its shape. You can google it though and enjoy a few pics of what makes our every day life so enjoyable!
Motor boats are our first market, we do not do so much sail boats, so no sail icon.
Nothing that refers to fishing nor waves, here is an example of what we are trying to avoid: http://boatsmiami.com/
Please do not use any stock images or clip art in the logo.
Something easy to connect with, to remember once seen on a cloth, car or boat, something elegant.
Most important of all, I hope you will have as much fun designing our logo as we have selling and working on boats!