Completed contest

Medical Device Startup Needs Identity - Be Our Primary Designer!

Mike McGroddy needed a new logo design and created a contest on 99designs.

A winner was selected from 392 designs submitted by 46 freelance designers.

392
entries
46
designers
1
winner

One of the designers who made it happen

Winner - Azanti
Azanti is a truly amazing graphics designer. He understood and interpreted the brief with creativity and thought. He was great to work with and a great communicator. He even offered to do a few small changes for me without any major issues. I highly recommend him!
- Strategy.Vault

How Mike McGroddy started their logo design journey

Company name

Intuitive Ophthalmics

Overview

Intuitive Ophthalmics (IO) is focused on identifying and developing novel technology for unmet clinical needs of eye care physicians. Through its unique expertise in biomedical engineering, medical care and commercialization, IO will hope to lower complication rates of current ophthalmic procedures and push the envelope of future eye care technology. Currently IO is developing technology to lower complications in cataract surgery, expanding treatment for millions of people suffering from the most common cause of preventable blindness in the world.

Brand Identity we wish to convey:
1. Innovative: IO is run equally by physicians and engineers who create novel medical technologies to satisfy the greatest clinical needs of our customers

2. Intuitive: IO employees collaborate directly with end-user physicians to ensure our technologies effortlessly integrate into their practices

3. Ambitious: IO plans to quickly expand our offerings globally to address the greatest need for simple and cost-effective solutions for preventable blindness

Tell us a bit about who you are and the people you reach

We wish to communicate primarily with doctors, specifically ophthalmologists, who will purchase our products. Secondary audiences are large medical firms who will look us up as competition and patients will also see this logo by visiting our website and exploring the benefits we provide through our technologies.

Requirements

An Intuitive Ophthalmics logo and typeface that reflects the brand identity described above

Color logo that includes both text and graphics
-Colors may reflect a “cool” and “therapeutic “ feel to the company
-Logo may reflect “clear vision” or “a new vision for eye care”
-Please feel free to experiment!

Incorporate a professional typeface

Custom graphics are highly appreciated

Vector-based artwork is a MUST

We would especially like to have a design that has a recognizable (I.O.) in addition to the expanded company logo and name.

Custom package

US$401

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Deliverables

AI
EPS
PDF
PNG
JPG

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