I am a qualified yoga instructor, with a passion for promoting healthy living and giving back to society. I am a qualified marketeer and have experience of building successful businesses. This next venture will blend my passions and I am keen to get started in the best possible way through the promotion of a strong logo and brand.
The company vision is to build a UK based, boutique, full service, yoga business that is globally franchisable. Segments for targeted yoga classes are:
4 General classes
7 Private Lessons
The main business goals are the promotion of health, happiness and healing: This is epitomised with the inclusion of charity work and donations throughout all business activities.
The Brand personality of the business would exude the following traits:
The promotion of the business will be both real world and virtual, therefore there is a need for a strong headline Logo, backed up with a small range of icons targeting the 7 segments listed at the start of this section.
The business will develop its on line retail element, therefore global sales and distribution will be necessary. As such the logo must be language neutral.
I would like for a yoga Icon that epitomises the brand personalities above. We request herein, a strong headline Logo, backed up with a small range of icons targeting the 7 segments listed perviously.
As a Pisces I am keen to have a fish theme run through the business, hence the link with Matsya.
The background to the phrase Matsy is shown below.
The actual pose relating to the Matsy is shown below
A theme/logo involving the Yin and Yang concept would be of interest
I have attached an illustration/cartoon/characature of myself that will be the website theme, of cool sophisticated and trendy. I WOULD LIKE A LOGO ALONG SIMILAR LINES.
The best outcome will be one cool logo with 7 simplistic icons in the same style
Thanks so much for your time and interest and good luck one and all !!
Lori Leigh Davis