Completed contest

Master Vector Designers! Redesign our Li'l Engine Logo.

lilengine needed a new logo design and created a contest on 99designs.

A winner was selected from 212 designs submitted by 36 freelance designers.

212
entries
36
designers
1
winner

How lilengine started their logo design journey

Company name

Li'l Engine - "SEO and Internet Marketing Strategies"

Overview

Li'l Engine is growing up! Our community / blog needs a fresh new logo that will work with the new range of exciting SEO tools and resources we are developing, as well as covering a wider range of topics such as social media marketing.

We are looking for a awesome vector design that is modern, crisp and hi-tech. Which will be shown to over 300 members served to over 4000 unique visitors a month to our blog.
We will be keeping a close eye on the competition, feedback and elimination will be given promptly.

Please read the brief carefully below then check out a list of logos that inspire us.

* What is your company/organization/product name?
o Li'l Engine

* What services or products does your company provide?
o Search Engine Optimization and Internet Marketing news portal
o SEO tips, strategies and resources
o SEO tools
o Q & A regarding SEO, SEM and internet marketing
o Internet Marketing Community forum
o Providers directory

* How long has your company been in business?
o 8 years

* How big is your company?
o Over 300 members, 4000 unique visitors per month.

* Who are your main competitors?
o http://www.seomoz.org
o http://www.seochat.com
o http://www.seroundtable.com
o http://www.techcrunch.com

Tell us a bit about who you are and the people you reach

Target audience

* Who is the primary target audience?
o Web designers
o Webmasters
o SEO professionals
o Business Owners
o Marketing professionals
o Students

* Who currently uses your product the most?
o SEO professionals
o Business Owners

* Are you please with the range of people your company serves?
o Yes

* Are you looking to expand, modify, or completely change your target audience? or will it remain the same?
o Remain the same

* How do you plan to focus on your target audience?
o Content on website

* What are your main forms of advertising?
o Social media, search engines and referrals from other blogs / forums

* How do most customers find out about your company?
o search engines

* Which gender are you targeting?
o Both

* Where do most of your customers live?
o America, Australia, Europe, India

Requirements

* What color palettes might you prefer?
o Primary:Red, White, Black, Silver
o Optional: Light Blue or Pastel Green

* Where will the logo be primarily used?
o Website

* Are there any elements you would prefer to see in the logo?
o 1st choice: A small graphic element next to large company name
o 2nd choice: Clever combination of typography, company name must be clearly readable from a distance. ( no need to display www or .com )

* What is your preference in reference to icons, typography, spokepeople (characters), etc.?
o We do not need to have any imagery related to trains or engines.
o If you do use graphic elements with the above, make sure they are clean, simple and modern.
o San Serif type preferred.
o Gradients and shading accepted.
o Faux 3D on graphic element.
o Vector only

* What restrictions, if any, might there be on the logo?
o Landscape layout only
o Logo should fit easily into 300px x 60px ratio
o Keep it Simple!
o No stock images / vectors

* What words or icons must be included in the logo?
o Li'l Engine

* Optional:
o .com
o SEO & Internet Marketing Strategies

Download Inspirations: http://rapidshare.com/files/259078821/logos.zip

Custom package

US$259

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Deliverables

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