Luigi's Pizzeria
Luigis needed a new logo design and created a contest on 99designs.
A winner was selected from 65 designs submitted by 15 freelance designers.
How Luigis started their logo design journey
Company name
Luigi's Pizzeria
Overview
Pizza and pasta appeal to all ages and are always a great Family choice, as just about everyone can agree on it. Luigi's Pizzeria is a natural choice for families and groups. We serve pizza and best with the best and freshest ingredients we can buy.
Tell us a bit about who you are and the people you reach
Our marketing efforts will be directed to the decision makers of those groups (the ones who are paying). Age 25 to 49. Our overall strategy will be to elevate brand awareness so that anyone visiting the area will know that Luigi's Pizzeria is a top of mind option. This will include vigorous efforts on the Internet to achieve high ratings on such traffic drivers as Yelp, and PDA or Cell Phone search applications such as YP Mobile.
Requirements
We want a bold yet simple and easily recognizable logo design that captures the traditional Italian feeling and is congruent with what people might think of when they envision a "Luigi" (referring to the jolly old chap in Super Mario Brothers). We want a warm and inviting logo vs a modern or edgy logo with warm traditional Italian colors
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