Dominique1 needed a new logo design and created a contest on 99designs.
A winner was selected from 173 designs submitted by 18 freelance designers.
Yoofora
Bringing consumer style reviews to the world of business to business. Crowd sourced vendor rankings based on true end user experiences - for and by IT professionals.
Having tried a bunch of stuff, we are converging on a simple, square-ish, font. Maybe with some in-line play on the "OO" or a symbol next to the name rather than inline. As inspiration somebody pointed to the MAC finder logo, which is square: http://curmi.com/blog/2006/05/06/im…selection/
Visitor to the Yoofora website can get free and direct access to the reviews of other users of IT products - previously hard to find or very expensive.
Current name and site at: http://www.securityscoreboard.com. Will totally redesign when we rename to Yoofora. May keep "scoreboard" as part of a product name. Currently the site is focused on internet security products, but will address all business-to-business IT.
Needs elegant logo for playful name of B2B concept.
Some PICTORAL IDEAS:
a) Technology: computer screens, 100111000, internet, wifi antenna, unlocking/open access (http://bit.ly/gWJ1V3)
b) Vote: tally marks, ballot box, raised hands, we want you (finger), I voted style button,
c) Voice your opinion: soapbox, microphone, megaphone, talking bubbles,
d) Wisdom: brain,
e) Keeping a watchful EYE out (maybe something with the "oo" of Yoofora), surveillance camera
f) Animals: watchdog, guard dog, geese (also watchdog and loud), roaring lion, wise owl
Background of name: You + Forum. Euphoric end result!
Demographics:
- In the market to buy a technology solution
- Business-to-business
- Technology savvy
- 25-55 years (but early adopters in younger end of range)
- Could assume the larger % are male
- Initial focus on information security community
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