Logo for Yoofora - serious B2B logo for playful name

Yoofora

Bringing consumer style reviews to the world of business to business. Crowd sourced vendor rankings based on true end user experiences - for and by IT professionals.

Having tried a bunch of stuff, we are converging on a simple, square-ish, font. Maybe with some in-line play on the "OO" or a symbol next to the name rather than inline. As inspiration somebody pointed to the MAC finder logo, which is square: http://curmi.com/blog/2006/05/06/im…selection/

Visitor to the Yoofora website can get free and direct access to the reviews of other users of IT products - previously hard to find or very expensive.

Current name and site at: http://www.securityscoreboard.com. Will totally redesign when we rename to Yoofora. May keep "scoreboard" as part of a product name. Currently the site is focused on internet security products, but will address all business-to-business IT.

Needs elegant logo for playful name of B2B concept.

Some PICTORAL IDEAS:
a) Technology: computer screens, 100111000, internet, wifi antenna, unlocking/open access (http://bit.ly/gWJ1V3)
b) Vote: tally marks, ballot box, raised hands, we want you (finger), I voted style button,
c) Voice your opinion: soapbox, microphone, megaphone, talking bubbles,
d) Wisdom: brain,
e) Keeping a watchful EYE out (maybe something with the "oo" of Yoofora), surveillance camera
f) Animals: watchdog, guard dog, geese (also watchdog and loud), roaring lion, wise owl

Background of name: You + Forum. Euphoric end result!

Demographics:
- In the market to buy a technology solution
- Business-to-business
- Technology savvy
- 25-55 years (but early adopters in younger end of range)
- Could assume the larger % are male
- Initial focus on information security community