Completed contest

We need a logo that will help us to start a revolution

Liminal needed a new logo design and created a contest on 99designs.

A winner was selected from 483 designs submitted by 127 freelance designers.

483
entries
127
designers
1
winner

How Liminal started their logo design journey

Company name

5foot4

Overview

We are 5foot4. Yes, this is correct, all three partners in this business are all 5foot4 which is why we all see eye to eye (unless one of us is wearing high heels!)

With 36 years of consumer marketing experience and a frustration with some of our working environments we started 5foot4. We believe that businesses need to think about treating and caring about their staff as much as they do their consumers.

Most organisations don’t understand the diversity of their people and how to get the best out of them (motivate them). We are applying our marketing expertise to internal issues.

We are a start up business so still very small in size but if you met us, you'd think we were a perfect guest to have at your party. We are easy to talk to and always have something interesting to bring to the conversation, we've got a pretty good sense of humour and we'll get your thinking about things a little differently.

Our personality is playful, colourful, fresh, innovative and curious.

Our brand essence is: transparency

Tell us a bit about who you are and the people you reach

5foot4 wants to talk to other businesses who value their team but know they have some problems such as high staff turnover, less than ideal productivity and general communications and engagement across their teams.

Key Consumer Insight: People are different and are motivated by different things. Businesses have not yet embraced this thought properly and have treated their employees in a one size fits all approach.

We will be dealing with medium to large corporates with 100 to 500 employees who have an appreciation of fresh ideas and innovative approaches.

Whilst a lot of our thinking may sound like it sits in the HR space, we want to be dealing with decision makers who see what we do as much bigger and more exciting than this. They can see a bright future for their business which has a vibrant and dyamic team who love coming to work every day.

Requirements

We are looking for a logo to represent 5foot4

1. we want a logo that sits somewhere between playful and corporate

2. Whilst 5foot4 is actually a reference to our height, we don't want to point this out in our logo.

3. We don't have a specific idea of what colour(s) we want the logo to be so fee free to experiment.

Custom package

US$209

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