Founded in June of 2009, our objective is bring digital content to websites; make it easy for domain owners to find and acquire content, make it possible for content creators to offer and make money on their content, and empower users to shape their online experience by reacting to their interests.
We are a marketplace, think stock market or local fresh produce market where sellers offer their products. Buyers and sellers in our world are domain owners looking for content and content producers looking for traffic. Both groups have objectives for the content or traffic they want to acquire, they need it to generate loyalty, generate transactions, engage users, earn money on a page, etc. They pick it.
We are the broker in this marketplace. The buyer of content shows up to buy content that, for example, causes repeat visits from each user. They are a website that focuses on, for example, insurance needs. They tell us these objectives, maybe some keywords, how much they want to pay, and we find the content that fits their needs. But wait, there's more! We find the content, we cause the transaction to be executed (buyer pays, seller gets money) and we place the content on their site automatically. Next we monitor the performance of that content against the buyer and seller's stated objectives and optimize by either switching or adding content as it make sense.