Logo to be based around our business name 'StepDirect' Why? The whole idea is that when customer place an online order, the emphasis is on our 4 easy steps to pacing an order and completing the whole process. E.G
Search – Select – Confirm - Payment
STEP To be in capital Arial black font
Colour to be purple
direct To be in Lucida Handwriting (or similar) and next to STEP
Colour to be black
Perhaps a silver grey shadow behind step or some sort of outline – whichever
• A frog leaping up and over the S of Step
o The frog to be bright apple green with a few bright orange markings.
o The frog must be leaping ie legs stretch out.
o Not a cartoon frog
o A realistic frog with not too much detail
• A green (same as frog) lily pad with a single flower to go at the end and slightly below the “t” in the word direct.
o Again not cartoon but not too much detail
o White flower possibly with a touch of purple and orange
o Flower and lily pad to be realistically proportioned to the frog, however not too big if possible.
• The logo colours we want to use are
o A rich purple
o Silver Black
o Bright apple green
o Bright orange
Artwork to suit layout for a Web page
Also to be used for stationery
Logo also suitable for embroidery & screenprinting
- Item 1...Not to much detail