New logo wanted for vitaminW

Vitamin W will be a network of women-focussed content for educated and engaged readers. it will aggregate content from dozens of news and advocacy orgs, and highlight women's causes and businesses. Note: Pls avoid similarity to VITAMIN WATER logo--lower case sans serif font Logo should communicate site is about news and information. Top adjectives for site and logo: 1. High caliber 2. Intriguing 3. Inspiring (call to action) 4. Supportive 5. Engaging 6. Unique 7. Fresh Ideas to convey: Bringing together (unity) Emotion: Inspiration Colors: Simple color scheme with 1-2 bold colors. Anything NOT girly (i.e. no pink or purple!) Other: Logo must be able to stand apart from name and be a distinct graphical elements. Although it shouldn’t be pink, it also should not be overly masculine and angular. It should represent women….but as a new feminist—the sexy, powerful feminist. Preferred logo types * E.g., Apple, Jaguar Pictoral mark * E.g., Nike, Mitsubishi Abstract mark Values to communicate * Feminine Masculine * Y

Target Market: Educated professional women from 25-45. The women is sophisticated, independent, and sassy. She is at least a manager level in her company. She drives an Audi sedan, lives in an urban loft and is regularly plugged in to current events. She is turned off by: girly girl sites as well, angry feminist blogs and overly masculine sites. She likes smart news and inspiring content. She also considers herself a creative and goes to art galleries. She is well dressed with designer attire. logo should be somewhat separate from text. Typeface should be all caps and not resemble vitamin water — in any way.

Every design category has flexible pricing for all budgets. Logo design starts at €269.