New logo wanted for PLUM {fresh designer consignment. sweet deals.}

PLUM {Designer Consignment Boutique}

Plum will be an upscale "boutique" style consignment shop for women & children's designer clothes ~ the solution for fashion pollution. Moms can recycle their previously loved wardrobe for new designer duds & continue to fashionably outfit their kiddos as they grow. Think hardwood floors, exposed brick, shabby chic vintage/antique furniture & fixtures...hoping to describe a hip ambiance & fun shopping environment.

Look & Feel: whimsical, shabby chic, stylized, irreverant, trendy, fresh

Tagline for Logo: {fresh designer consignment. sweet deals}.

Our website is: http://www.plumgood.com (still in development)

Plum will be located in the Stapleton, CO neighborhood shopping center: http://bit.ly/sT89Gr Our community was once the old Stapleton airport (redeveloped by Forest City), so sustainability is a focus ~ perfect for a consignment shop that reccyles fashion! Most residents are urban professionals with kiddos. Lots of community events here: Outdoor Movies, Bands on the Green, Farmers Markets, etc.

Primary target: College educated middle-to-upper class married women shopping for themselves & their kiddos. Females age 20-50

The typeface should be clear, simple and bold. We want something that stands out. The name Plum can be in one font & tage line {fresh designer consignment. sweet deals.} might be in another font. Plum can be spelled in all lowecase as well for impact if that works for you. You may incorporate a plum or plum tree, but please do not use any stock images or tacky clip art in the logo. Needs to have the color purple in it obviously but I also like lime green, turquise, orange & open to brown or red as well.

Here are examples of logos that I like: http://www.nestdenver.com/
Or http://www.sweetclementine.com/
Once selected, I would like both color & B/W logos. The files we will require are:
Print file format - .ai (CMYK) if this is standard for print
Web file format - .jpg and layered .psd (RGB) both hi-res & standard

MUCHAS GRACIAS MI AMIGOS ~ Let the games begin!