We are the biggest Outdoor Center in the country. We are selling all kind of outdoor, hiking, climbing, alpinism, bycicle etc. equipment. Also we have a travel agency organising hiking/trekking/alpinist/adventure tours and expeditions
We are well known in the country and in a need of the re-branding
Colors: Inspired by the nature
Forms: not badge like, no borders (preferably but discussible). We want to have a graph element, simbol(s) in the logo
Values: individual approach to each client, we are selling a lifestyle, we inspire to follow the dream.
Our strong qualities: wide chose of the equipment (the widest in the country), the best experts to consult, we have only high quality brands (quality=safety)
Logo to be used: Basically everywhere: digital, printed, on the t-shirts, banners, stickers, flags etc.
Character and key words: Outdoor, hiking, mountains, active, nature, brave, courageous, crazy, adventure, eco, passion.
See attached our current logo (made about 9 years ago). But feel free to try the new ideas!