Eurocentrique is an aggreagtor of news, audio and blogging content from European and Brussels based sources online. It IS new media.
It will be heavily present on social media - will be available via apps and the website will be a continuous buzz on the latest European stories.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
Letters/initials from your business name are used to create a logo.