Always a pleasure to work with and a truly outstanding eye for design. Hope we get the chance to work with him again in the future.
How Joe Werner started their logo design journey
Who are you known as?
Cape Charles by the Bay
What’s your company slogan?
Harbor for the Arts (optional)
Tell us a bit about who you are and the people you reach
Cape Charles is a travel destination on the eastern shore of Virginia. A quant, charming, bayside village. Family friendly, full of mom & pop business with a strong artist community and lots of bed & breakfasts. It is often described as the "Mayberry by the Bay". They want to appeal to families with young children (without being childish), twenty-somethings, and older (second home owning) couples.
What industry do you think your business is most related to?
Travel & Hotel
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The attached image (CapeCharles_homepageMockup.jpg) is the homepage design presented to our client. They like it overall, but wanted to see something with a logo that was more iconic.
We'd like to keep it simple, but not too abstract. The other attached image (clientLogoSamples.png) is something they provided to us that they sort of liked. We would like to push them a bit further away from icon sea imagery, as every town on the Eastern Shore uses that.
We would like to see some options with the font we used (Geared Slab - http://www.losttype.com/font/?name=geared, but feel free to move away from it.