BlackTrax Performance is a brick and mortar built automotive speed shop established in 2002. We are a family owned and operated service business who believes in engaging with our customers providing the one-on-one experience by delivering honesty, quality and continuous improvement. Although the day-to-day may seem like we specialize in the tuning of Imports we also share a combined background of over 30 years with Domestics. It was only natural for us to share the experience across the various platforms. It is our mission to ensure that once a car leaves our hands, the customer is informed and knowledgeable about their vehicle, it’s tuned and performs with the up most reliability and consistency for what it is built for. BlackTrax wants to turn your daily driver into the beast it was born to be.
Age: 20-50, car culture, racing, engineering and technology enthusiasts who can also appreciate art, music and fashion. Should resonate primarily with a male audience, but should also appeal to women alike.
Logo will be used for web, print, wearable and vinyl car decals.
Adobe Illustrator .EPS Vector File Format with accompanying .JPEG or .PNG for web display during contest.
Logo must display “BlackTrax Performance” text in its entirety.
Speed, traction (or lack thereof), technology, timeless, formal, cutting edge, confidence, high quality, craftsmanship. We've also added our original logo that we've had for the last 10 years! Thank you!!