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Business Acceleratior Program (BAP)

The main objective of the Business Accelerator Program (BAP) is to develop information services that help B.C. entrepreneurs and product developers find relevant information, tools, and other types of assistance that will accelerate the secondary market research they need to do as a part of sound business planning. Because of the broad geographic reach, the service will be largely web-based. The BAP aims to be a unified and trustworthy point of access on the Internet to diverse sources of quality business planning information, education, and assistance for BC entrepreneurs.

The BAP will feature content rich BC industry research guides and other web-based information aimed at helping site visitors to quickly and easily identify resources so they can learn more about their industry, research their competitive environment and conduct a customer analysis for their business idea. Site visitors can also use these guides to learn about potential provincial or federal regulations and/or financing sources for their product or service.

The BAP site aspires to be an interactive platform for business support service providers to connect with each other in support of BC entrepreneurs.

1. Service providers & intermediaries including libraries, organizations, and agencies that provide small business related information and support to members of the public.
2. The do-it-yourself (DIY) market researcher who needs help finding the most reliable information for their business plans.

These are guidelines, but please feel free to be creative and submit ideas that are out of the box.

1. What are the brand attributes?
Credible, supportive, trustworthy, empowering, motion/growth – getting ahead, clarity, success, welcoming.

2. What words describe the brand personality?
Helpful, trustworthy, committed, credible, supportive, ambitious, driven, independent, successful, openness, courageous, inspiration.

3. What visuals communicate the brand personality?
Tree, light bulb, synapses, motion (“accelerate”), growth (seedling blossoming), helping hands

4. Do you have any specific colors in mind for your logo?
Simple colour palate – Perhaps, grays, blues, greens, again - be creative

5. Can you describe the general look and feel of your ideal logo?
Simple. Subtle.

6. Is there a specific message or concept you want your logo to communicate?
Trustworthy. Time saving. Reliable information you can take to the bank.

7. Do you want your logo to contain any specific symbolism?
No, but I think we need to be sensitive to any overuse or misuse of cultural symbolism (i.e. First nations animal symbolism).

8. Is there anything else you would like to share that will facilitate the creative process?
The look and feel should be very people driven and celebrate the diversity of small business in B.C.