How andi armstrong started their logo design journey
I am a 45 year old woman living in Melbourne who has enjoyed a career in advertising and marketing and am now following a dream to develop my own business in an area that I have always been passionate about and that is homewares, furniture and jewellery particularly from Bali and Java. My products are unique and stylish and not the usual things that are available in Australia already. I travel to Bali & Java regularly to find different products and have things made that are special and that I love. I will have an on-line and retail presence.
Tell us a bit about who you are and the people you reach
Mostly women aged between 30 - 50 years living in Melbourne who love buying special things for their home or as gifts. They will be in a middle to upper income bracket. How they look and how their house looks is very important to them. They will be house proud and savvy when it comes to design. They will appreciate the origins of my products - some being antiques and recycled timber products and well crafted objects.
A logo design that reflects the simple, natural, unique and stylish nature of my business - products that have 'drifted' from foreign shores.
Natural soft colours are preferred - browns, greys, greens.
It should not have a distinctly asian feel but a more modern feel.
It will be applied to a website, business card, letterhead, stickers, swing tags and shop front.