We are a maker of flash memory components that use solid state technology. Solid State Drives (SSD) have no moving parts, which makes them different from traditional hard drives that have a stylus and a spinning disk. This allows SSDs to be more robust and to work well in a broader range of environmental conditions (higher elevations, colder/warmer temperatures). We manufacture a broad range of products (more than 70 different types in different shapes and sizes, with varying read/write speeds, and storage capacities. The "em" in emphase refers to "embedded", as the name for this industry sector is the "embedded" market (where the storage/memory device is embedded into a larger product).
Our products are purchased by engineers who, in turn, place them into the products that they manufacture. This may be a tablet computer, a kiosk at an airport, or a mobile metering device placed in a city taxi; there are many different manners in which the product may be used. Engineers are very interested in the technical specifications and the reliability of the product.
We need your help in designing a logo for our firm. It will be used on our website, our marketing materials (trifold brochures, product data sheets, et cetera), and on our products' labels.
A successful logo will:
- help us communicate that we are a technologically-advanced firm making reliable, high-quality, durable products
- be compact in size; some of our products which must be labeled are 1 inch by 3/4 of an inch in size. Therefore, a simpler logo treatment will be preferred.
- suggest that our products are premium in nature.
See the attached pdf file for a more detailed discussion. We have no preferences in terms of color.