Completed contest

++ New Logo for successful website selling baby products!

Smart Designs needed a new logo design and created a contest on 99designs.

A winner was selected from 372 designs submitted by 64 freelance designers.

372
entries
64
designers
1
winner

How Smart Designs started their logo design journey

Company name

BabyOnline

Overview

"Here at BabyOnline, we know how challenging it can be to provide babies with the best of everything without blowing the budget. We feel it is time to change your shopping habits."

We are one of the leaders in the disposable nappies market and one of the leading suppliers of environmentally friendly nappies! The success of it is largely due to many years of experience in the international disposable diapers market. Our extensive product range has been carefully selected to provide you with value for money.

Right from the beginning BabyOnline has concentrated on providing customers with high quality products at very competitive prices.

Our guidelines are simple:
Quality products
Variety of options
Value for money
Excellent customer service

Another reason for our popularity is our diverse range of products. We proudly cater for needs of every caregiver. We supply a variety of quality products, from nappies right through to car seats and other baby products, all at affordable prices.

Tell us a bit about who you are and the people you reach

Our target audience are parents, mainly mothers who frequently buy their nappy supplies online along with other baby products.

They love their new family member and want to give them the best in life and make sure whatever they buy for their baby, they know they can trust.

=================== Could not fit in Requirements ===============

We'll be using the following rating system (borrowed from delynnberry competition "thanks"):

1 star - Wrong direction, start over
2 star - Some elements we like, but it's still a miss
3 star - Interesting concept that needs further refinement. You're getting close but need revisions or a different angle to your design
4 star - A great design. Probably only needs a tweak of color or shading.
5 star - You've made the Final Cut

Requirements

The contest has been extended and has taken a sudden change in direction of the design. This due to our boss in the end deciding he did not see any logos he felt had the WOW factor he's really looking for.

The logo now really needs to be more simple, more of a conventional designed logo that can be used to develop a strong commercial brand!

The words "Baby Online" really should not be over powered by anything else i.e. a baby creating a strong focal point away from "Baby Online". A simple symbol is fine so long as its well balanced with Baby Online to create a great logo as a whole. Possibly the symbol (at a later stage), will be something that can be used and easily recognizable on its own!

Design Requirements:
- The words BabyOnline need to remain the dominant part of the logo,
- Possibly a simple icon/symbol to compliment this,
- The company tag line is: Nappies & Baby Gear,
- Do not use BO Initials anywhere.

JUST IDEAS
==========

Design features we like:
- Play with ways to combined the words/symbol with each other.
- We like many of the modern design features of the http://www.mint.com website. This is the direction we are heading in for the new website (with different coloring etc).
- #170 was ranked among the best until the change of direction. It's nice to see someone starting to do a good job playing with the words.
- "Baby" Fonts/Color like: #107 #81 #200
- "Online" Fonts/Color like: #81

==========

** Please check all our 4 & 5 stars as a guide to what is working for us so far **

You can see the current logo/website of many years at http://www.babyonline.co.nz. The website is getting a complete overhaul in the direction of mint, so the logo needs to work in with a NEW website design yet to come.

Additional requirements include:
- Original file format used to build the logo.
- Provide the names of any fonts used.
- In the future the design will also be used on basic print.

The winner will be someone who can truly impress us and show some great talent. They will also be someone who would be enthusiastic to work with us on the rest of this project to help us to create an award winning website, which is already very successful even with its current retro design.

We look forward to your entries, all the best!

Custom package

US$481

Free features

  • Open contest
  • Fast-tracked

Deliverables

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