Strategy Management Institute
Recently founded by an industry veteran consultant and author who has consulted with executives from leading corporations, governments, military commands, and non-profits across North America.
Founder 'knows more about strategy management and execution' than 99.9% of humanoids, and absolutely loves helping clients.
Relatively young and hip (vs. old and stodgy).
Ivy-league grad, so portaying the uber-smart image is important.
This is a start-up with no prior creative or branding elements.
Organizations from 100 employees to 10,000 emplyees. For profit, government, military and non-profits.
Strategy management professionals: senior executives, strategic planners, finance directors, quality directors, operational managers.
A professional audience looking for a legitimate, credible and leading edge provider of strategy management training and coaching.
The logo is for strategy management training, facilitation and coaching institute.
Nothing with a cartoon.
Needs to looks professional. Cutting edge smart, while professional. Credible and established.
No stock photos/graphics, please.
Will be used on letterhead, PPT templates, website. So, the look is important to help establish the brand.
Clarity and readability is important.
Logo is not about the founder, rather it is about the firm (i.e. Institute) and the concepts of strategy management.