The company is headed by a 10-year veteran in uber-successful stock trading. He now advises the consumer trader, in real time during the trading day, as to the stocks and specific strategies he trades each day. He is confident, successful, experienced, and VERY knowledgeable in the market.
Our market is NOT the new, inexperienced trader--it is experienced traders and investors who, despite having experience, are not as successful as they know they can be. They are comfortable seeking guidance, trading information and advice in order to be better traders and investors. The market is predominantly male, 25-65, middle to upper class.
We would like a company logo. Simple is better than elaborate. It should communicate our confidence, that we are cutting edge, we do things the "today" way, and we make a lot of money.
A major feature of our program is that we provide text and email communications, multiple times per day, as we find stock conditions that are ideal, in real time. In this way, we are trading "right by our clients' side"; we are there with them during uncertain times; we give them confidence, support and advice, and empower their trading (hence the company, name: Investors Empowered).
As such, it would be cool if the logo somehow conveyed the idea of "power"; that you derive power from us; empowerment and support (support almost to the point of being trading partners..)
I leave color choices to you. The initials IE (for Investors Empowered") can be incorporated if you like, but not at all necessary--could just be a logo without initials. It needs to be simple but immediately impacting and strong.